Day: October 15, 2017

SAP Health executives to be featured speakers at prestigious conference in Berlin, where researchers, physicians, and governments collaborate to set health agendas worldwide.

Executives from the SAP Health organization will be leading sessions at the premier strategic forum for global health leaders, the World Health Summit, which will convene October 15 in Berlin. The annual conference of the M8 Alliance of Academic Health Centers, Universities, and National Academies brings together more than 2,000 participants from 100 countries. These researchers, physicians, key government officials, and representatives from healthcare systems all over the world will set the agenda for global and public health, addressing the most pressing issues facing every facet of healthcare and medicine in the upcoming decade.

The World Health Summit provides a platform to bring together international participants from a wide range of healthcare and academic sectors, from the local to the global level. The vision behind the World Health Summit is to improve health worldwide through the implementation of excellent science, innovation, and courageous policies. The aim is to create a leadership network that can steer tomorrow’s global health agenda, advancing education, research, healthcare, and policy outcomes.

SAP Health executives speak at the premier strategic forum for global health leaders, #WHS2017

This year, the World Health Summit will focus on these central topics:

* Health policy in the G7/G20: The future of global health governance
* Global health security: Policy responses to planetary challenges
* Healthy and resilient cities: Rethinking urban transformation
* Vaccine research and development: Challenges and opportunities
* Strengthening innovation and health systems in Africa
* Big Data for health governance: Benefits, frameworks, and ethics.

These topics, along with the goals of the World Health Summit, align with the mission of SAP Health: To transform healthcare for patients, professionals, and providers. SAP Health is focused on developing ways to use digital innovation to improve and save lives. To do that, SAP Health enables organizations to gather and use data from across their organization, as well as from outside, including new and emerging sources such as molecular data. SAP Health is also working toward democratizing data, so it can be quickly and easily used by caregivers, researchers, analysts — everyone in healthcare.

Featured Speakers: Global Health Experts from SAP Health

The World Health Summit includes a noteworthy list of speakers in 2017, including eight ministers from seven countries, two Nobel Prize laureates, and CEOs from both the private sector and civil society. The lineup includes two SAP Health executives, who will be featured speakers in this year’s event: Thomas Laur, president of SAP Health, and Dr. David Delaney, chief medical officer, SAP Health.

Laur will be delivering the keynote: Innovations in Digital Health on Monday, October 16. In this address, he will discuss how technology and new innovations are converging with healthcare into the exciting new field of digital health. With expertise in global revenue management, product innovation, and corporate strategy, Laur will outline the many benefits of the digital health revolution, such as reducing inefficiencies in healthcare delivery, streamlining access, reducing costs, and improving quality. Laur will also talk about how digital health innovations are making medicine more precise and personalized, which can lead to better patient outcomes.

Dr. Delaney will be a featured speaker on the panel: Big Data for Health Governance on Monday, October 16, hosted by the Federal Ministry of Education and Research in Germany. Delaney and the panelists will discuss not only the importance of capturing Big Data, but also some of the challenges of using and sharing health data. Even though Big Data can bridge the gap between healthcare delivery and population health and often improve outcomes, the detailed collection of data poses layers of ethical, regulatory, and technical challenges.

Watch Live

All of the sessions from the World Health Summit, including the keynote with Laur and the panel discussion with Dr. Delaney, will be streamed live on the World Health Summit website. The keynotes and discussions will also be available as recordings after the event.

Information about the World Health Summit is also available on: Facebook | LinkedIn | Twitter (hashtag #WHS2017).

Top image via Shutterstock http://bit.ly/2yhVN45 #SAP #SAPCloud #AI

SAP BW/4HANA is a new, next-generation data warehouse product from SAP that, like SAP S/4HANA®, is optimized for the SAP HANA® platform, including inheriting the high performance, simplicity, and agility of SAP HANA. SAP BW/4HANA delivers real-time, enterprise-wide analytics that minimize the movement of data and can connect all the data in an organization into a single, logical view, including new data types and sources.

SAP BW/4HANA Changes Everything

Join us for our next #askSAP Analytics Innovations Community Call on October 26 when we will discuss data warehouse solutions that can meet your current and future business analytics needs in a rapidly changing data landscape.

* SAP BW/4HANA: The Big Data Warehouse for the Digital Enterprise
* Date: Thursday, October 26, 2017
* Time: 8:00am PT | 11:00am ET | 5:00 PT CET
* Duration: 90 minutes
* REGISTER

Agenda

During this live call, you will:

* Hear about the current challenges and strategic trends driving innovations for enterprise data warehousing in the market
* Discover how SAP BW/4HANA integrates structured, transactional data from traditional systems with the massive volumes of social and other customer behavioral data as well as sensor and other machine data from the Internet of Things
* Understand how SAP BW/4HANA fits into the complete landscape of solutions from SAP to enable the digital enterprise with SAP S/4HANA, SAP Leonardo, and SAP Analytics
* Learn the most appropriate path for you to adopt or transition to SAP BW/4HANA for the maximum value to the business with the least amount of disruption

Expert Panel and Speakers

Eric Leicht, enterprise data warehouse (EDW) Architect with JJ Keller, will serve as moderator for the call. In addition, our panel of experts will include:

* Andy Bitterer, Chief Evangelist, Analytics, SAP
* Vamsi Paladugu, Director, Data and Analytics, Katerra
* Glen Leslie, Analytics Architect, SAP
* Marc Hartz, Lead Product Manager, SAP
* Andreas Forster, Predictive Analytics Expert, SAP

Join the Conversation and Bring Your Questions

Have any questions and comments about SAP BW/4HANA and data warehousing? You’ll have the opportunity to engage with our panel of experts with interactive Q&A. But you don’t need to wait until the webcast—send in your questions in advance by commenting in this blog post or via Twitter at #askSAP.

Learn More

* Product information
* Community
* Related Blogs

For more information on  #askSAP Community Calls and past webinars, visit:   www.sap.com/asksap

This article originally appeared on the SAP HANA blog and has been republished with permission.  http://bit.ly/2yhVLsZ #SAP #SAPCloud #AI

Digital marketing is constantly evolving, helping businesses reach consumers through technology. Since the rise of social media, entrepreneurs and marketers have put their efforts in creating relevant, engaging omnichannel content and have sometimes lost focus of the old-fashioned website. But as we entered the age of Big Data, we will realize how valuable websites are for brands.

Compared to the fast-paced world of social media trends, websites are stable and allow brands to gather and own information about their audience, which can offer helpful insights in the quest for a better ROI. However, attracting visitors is getting more and more difficult as the Internet has become so rich and diverse in options. Here are ten ways to boost your traffic and grow your business:

1. Ensure a Smooth Browsing Experience

Your website is your business card. A polished, professional-looking landing page proves to the customer your attention to detail. Keep things simple and intuitive and don’t spam your visitors with countless pop-ups. Technically optimize page structure and image file sizes to make it load fast.

Check readability on multiple devices, different operating systems, and browsers. Think a customer might search your brand on the laptop but might have to make an order from his tablet or smartphone. Also, consider optimizing the site with a chatbot. This will turn the passive experience of browsing into an active experience of having a conversation.

2. Content Is King

You have some many opportunities nowadays to create diversified, engaging content. Add a blog section to your site and share insights about industry information or your company’s journey to better products and services. Get inspired by your own customer questions, from Q&A forums and social media group topics.

Further on, invite experts and leaders relevant to your field of work to guest blog and return the favor. Moreover, keep in mind that writing is just one of the options to produce content. You can make use of infographics, videos, and podcasts. Webinars are also a great way to attract new visitors and promote your expertise, as long as you advertise them properly.

3. Get People’s Attention

Even if your content shines, if your visits are low you can lose a lot of ranking opportunities. Not to mention the fact that people often tend to click on the generally-approved option. That means having lots of traffic will generate even more traffic, as this study suggests.

If you are struggling to boost the number of visitors on your website fast, you can use a traffic generator like Babylon Traffic. You’ll score better in organic searches and also, you’ll gain new visitors who will label you as an authority website due to your popularity.

4. Make the Most of Your SEO possibilities

As Google’s ranking systems have embraced machine learning, the era of keyword stuffing and ultra-optimized empty content is gone. But SEO is not dead, it has just become more respectful to the user experience.

Optimize on-page by adding internal links to fresh entries and by using keywords in the file names and titles of images, but also in those of video and audio files. Look for long-tail keywords using Google suggest or looking at the related searches of an already discovered keyword. Use them in headlines, subheads, and meta descriptions.

5. Build a Community

Your brand is really growing when your new visitors come back to your website. And in order to make that happen, you need to encourage a sense of community through all your marketing and promotional efforts. Include annual surveys to assess the performance of your business, but also of your communication channels, including the website.

Include reviewing options on your site and have a responsive comments section. Build a solid e-mail list: reward visitors who want to commit to your brand by offering their e-mail address with coupons, free books and studies or free access to a webinar.

As a conclusion, websites can become a powerful tool in supporting marketing campaigns, as they allow marketers and managers to find out information about interested consumers and interact with them. http://bit.ly/2gGlMrL #SAP #SAPCloud #AI