ICYDK: The world’s largest chemicals company found itself navigating the evolving talent landscape with an outdated approach. The U.S. recruiters at BASF were often reactive and inconsistent, relying on the inadequate “post and pray” method, explained Yana Kogan, talent attraction strategy manager at the North American affiliate of the global company, headquartered in Florham Park, N.J. Speaking to attendees at Indeed Interactive 2018, a conference for recruiting professionals held recently in Austin, Texas, Kogan and her colleague Bill Plastine, talent acquisition manager, outlined how BASF overhauled its approach to talent acquisition last year, transforming the recruiters from passive order takers into strategic partners. https://goo.gl/xTx3FM #GlobalHR #HRTech
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