Author: admin

My new book may be of interest to some members.   Kindle edition: https://www.amazon.com/Creating-Value-Social-Media-Analytics-ebook/dp/B07CLNC5PZ ; Paperback: https://www.amazon.com/Creating-Value-Social-Media-Analytics/dp/1977543979 Companion site: https://analytics-book.com/     Preface Often termed as the ‘new gold,’ the vast amount of social media data can be employed to identify which customer behavior and actions create more value. Nevertheless, many brands find it extremely hard to define what the value of social media is and how to capture and create value with social media data.
In Creating Value with Social Media Analytics, we draw on developments in social media analytics theories and tools to develop a comprehensive social media value creation framework that allows readers to define, align, capture, and sustain value through social media data. The book offers concepts, strategies, tools, tutorials, and case studies that brands need to align, extract, and analyze a variety of social media data, including text, actions, networks, multimedia, apps, hyperlinks, search engines, and location data. By the end of this book, the readers will have mastered the theories, concepts, strategies, techniques, and tools necessary to extract business value from big social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make sound business decisions. Here is how the book is organized. 

Chapter 1: Creating Value with Social Media Analytics
Chapter 2: Understanding Social Media
Chapter 3: Understanding Social Media Analytics
Chapter 4: Analytics-Business Alignment
Chapter 5: Capturing Value with Network Analytics
Chapter 6: Capturing Value with Text Analytics
Chapter 7: Capturing Value with Actions Analytics
Chapter 8: Capturing Value with Search Engine Analytics
Chapter 9: Capturing Value with Location Analytics
Chapter 10: Capturing Value with Hyperlinks Analytics
Chapter 11: Capturing Value with Mobile Analytics
Chapter 12: Capturing Value with Multimedia Analytics
Chapter 13: Social Media Analytics Capabilities
Chapter 14: Social Media Security, Privacy, & Ethics

Praises for the book
“Gohar F. Khan has a flair for simplifying the complexity of social media analytics. Creating Value with Social Media Analytics is a beautifully delineated roadmap to creating and capturing business value through social media. It provides the theories, tools, and creates a roadmap to leveraging social media data for business intelligence purposes. Real world analytics cases and tutorials combined with a comprehensive companion site make this an excellent textbook for both graduate and undergraduate students.”
—Robin Saunders, Director of the Communications and Information Management Graduate Programs, Bay Path University. 

“Creating Value with Social Media Analytics offers a comprehensive framework to define, align, capture, and sustain business value through social media data. The book is theoretically grounded and practical, making it an excellent resource for social media analytics courses.”
—Haya Ajjan, Director & Associate Professor, Elon Center for Organizational Analytics, Elon University. 

“Gohar Khan is a pioneer in the emerging domain of social media analytics. This latest text is a must-read for business leaders, managers, and academicians, as it provides a clear and concise understanding of business value creation through social media data from a social lens.”
—Laeeq Khan, Director, Social Media Analytics Research Team, Ohio University.

“Whether you are coming from a business, research, science or art background, Creating Value with Social Media Analytics is a brilliant induction resource for those entering the social media analytics industry. The insightful case studies and carefully crafted tutorials are the perfect supplements to help digest the key concepts introduced in each chapter.”
—Jared Wong, Social Media Data Analyst, Digivizer

“Creating Value with Social Media Analytics is one of the most comprehensive books on social media analytics that I have come across recently.”
—Bobby Swar, Assistant Professor, Concordia University of Edmonton, Canada. 
Thank you, Khan https://goo.gl/wFZ1sm #DataScience #Cloud

ICYDK: A fast, easy guide to integrating Mule ESB with the Jolokia monitoring agent and Hawtio.

Monitoring made simple with Jolokia Mule plugin https://goo.gl/78hhoj #DataIntegration #ML

We have been profiling a large number of APIs as part of an effort to populate the Streamdata.io API Gallery. We are creating OpenAPI definitions for each of the APIs we add, which provides us with a pretty comprehensive view of the surface area of each API. After completing an OpenAPI, it is pretty easy to assess the overall maturity of an API platform, and identify how far along in their API journey they are. Something that often translates pretty quickly to whether or not they are ready for, and able to put to use, our streaming API services.

One sign of a mature API platform is the presence of webhooks and the documentation around the types of events that are occurring across the platform to which the webhooks will respond. These are the valuable, meaningful events that are occurring amidst all the noise that API consumers and providers want to be notified of. The API providers who have begun the work to identify and cater to these events are further along in their API journey and have a much more mature way of looking at the activity that occurs via their operations. You can take a look at a few of the API rockstars out there today if you want an example of this in action. https://goo.gl/Cp6w8R #DataIntegration #ML

ICYMI: I’m always amazed what large organizations can achieve. They definitely have more resources, more momentum, and do way more than any single individual can achieve. However, as an individual actor, I’m always also amazed at how large organizational culture seems to always work to defend itself from change, and actively work to grind down API efforts I’m involved in. Even before I walk in the front door there are processes in place that work to ensure any effective API strategy gets ground down so that it won’t be as effective.

NDAs, intellectual property, background checks, schedules, logistics, leadership buy-in, physical security, legacy incidents, software, processes all seem to begin doing their work. Grinding down on anything new. I would ask folks to leave their baggage at home, but, in most cases, they aren’t even aware of the number, or the size of the suitcases they travel with. This is how things are done! This is the way things are! This is our standard way of operating! Even when we just want to have a conversation. Even when I’m just looking to share some knowledge with you and your team. I haven’t even begun talking about getting paid, I just want to share some wisdom with y’all, and help your team figure all of this out. https://goo.gl/wFF2sj #DataIntegration #ML