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Apache ActiveMQ is an open source message broker written in Java with a full JMS client.

ActiveMQ is used in ESB implementations such as Apache ServiceMix and MuleSoft. In the enterprise, ActiveMQ is used for its flexibility in configuration, and its support for a relatively large number of transport protocols, including MQTT, AMQP, REST, and WebSockets. https://goo.gl/gxqmFX #DataIntegration #ML

Digital marketing is constantly evolving, helping businesses reach consumers through technology. Since the rise of social media, entrepreneurs and marketers have put their efforts in creating relevant, engaging omnichannel content and have sometimes lost focus of the old-fashioned website. But as we entered the age of Big Data, we will realize how valuable websites are for brands.

Compared to the fast-paced world of social media trends, websites are stable and allow brands to gather and own information about their audience, which can offer helpful insights in the quest for a better ROI. However, attracting visitors is getting more and more difficult as the Internet has become so rich and diverse in options. Here are ten ways to boost your traffic and grow your business:

1. Ensure a Smooth Browsing Experience

Your website is your business card. A polished, professional-looking landing page proves to the customer your attention to detail. Keep things simple and intuitive and don’t spam your visitors with countless pop-ups. Technically optimize page structure and image file sizes to make it load fast.

Check readability on multiple devices, different operating systems, and browsers. Think a customer might search your brand on the laptop but might have to make an order from his tablet or smartphone. Also, consider optimizing the site with a chatbot. This will turn the passive experience of browsing into an active experience of having a conversation.

2. Content Is King

You have some many opportunities nowadays to create diversified, engaging content. Add a blog section to your site and share insights about industry information or your company’s journey to better products and services. Get inspired by your own customer questions, from Q&A forums and social media group topics.

Further on, invite experts and leaders relevant to your field of work to guest blog and return the favor. Moreover, keep in mind that writing is just one of the options to produce content. You can make use of infographics, videos, and podcasts. Webinars are also a great way to attract new visitors and promote your expertise, as long as you advertise them properly.

3. Get People’s Attention

Even if your content shines, if your visits are low you can lose a lot of ranking opportunities. Not to mention the fact that people often tend to click on the generally-approved option. That means having lots of traffic will generate even more traffic, as this study suggests.

If you are struggling to boost the number of visitors on your website fast, you can use a traffic generator like Babylon Traffic. You’ll score better in organic searches and also, you’ll gain new visitors who will label you as an authority website due to your popularity.

4. Make the Most of Your SEO possibilities

As Google’s ranking systems have embraced machine learning, the era of keyword stuffing and ultra-optimized empty content is gone. But SEO is not dead, it has just become more respectful to the user experience.

Optimize on-page by adding internal links to fresh entries and by using keywords in the file names and titles of images, but also in those of video and audio files. Look for long-tail keywords using Google suggest or looking at the related searches of an already discovered keyword. Use them in headlines, subheads, and meta descriptions.

5. Build a Community

Your brand is really growing when your new visitors come back to your website. And in order to make that happen, you need to encourage a sense of community through all your marketing and promotional efforts. Include annual surveys to assess the performance of your business, but also of your communication channels, including the website.

Include reviewing options on your site and have a responsive comments section. Build a solid e-mail list: reward visitors who want to commit to your brand by offering their e-mail address with coupons, free books and studies or free access to a webinar.

As a conclusion, websites can become a powerful tool in supporting marketing campaigns, as they allow marketers and managers to find out information about interested consumers and interact with them. http://bit.ly/2gUbXXk #SAP #SAPCloud #AI

SAP Cloud Platform is the strategic platform to extend SAP scenarios. Here I will be explaining just a small portion of the extension topic showing how S/4 Cloud brings the tools to easily be connected. For those of you experienced in connecting both worlds it will be clear the simplification achieved by using OAuth 2.0 with automatic token management. In this particular scenario, the example is based on SAP Cloud Platform Integration, but the principle and configuration also applies to other UX scenarios.

Scenario

First let’s understand the proposed scenario. A client application (client proxy style) is connecting to SAP Cloud Platform to achieve some integration.

There are 2 configuration components in S/4 Hana Cloud for communications, one is the arrangement and the other is the system.

OAuth configuration in SAP Cloud Platform Cockpit

Access your subaccount:

In the left pannel select OAuth configuration:

Select to configure clients:

Register a new client:

Add a name and description for the OAuth client, also specify the subscription for the tenant, in our example it is “iflmap” for SAP Cloud Platform Integration message executions.

Notice the system generates and ID (1).

Also specify the authorization grant “Client Credentials”, a “Secret” password and save.

Switch to “Branding” tab and note we finally have the authorization and token endpoints:

Configuration in S/4 Cloud

Locate the Communication Arrangements:

Access the communication systems to define the communication options for target systems:

Create a new one:

Define the target system and add the OAuth 2.0 settings configured previously along with the Client ID and the “Secret” password.

As shown here the outbound communications options may include other options, later the arrangement will determine which one will be used.

After saving access the communication arrangements to select what specific configuration will be used, since the configuration system may allow several options:

In outbound communication configure the OAuth 2.0 for user name including the Client ID and save it (the options comes from the communication system set up).

Example: Configure a SAP Cloud Platform Integration – Process Integration user based on OAuth 2.0 Client ID

Access the authorization configurations in the SAP Cloud Cockpit:

Under users, specify the name using the OAuth Client ID with the “oauth_client_” preffix:

Add the required role to the user afterwards and save.

Next time you execute the S4 Cloud process the systems will negotiate the token and authentication behind the scenes.

Summary

Using S/4 Cloud OAuth 2.0 protocol, allows you to quicly connect to SAP Cloud Platform, basically it represents a big advantage in terms of authentication in contrast to certificate based authentication.

Also this example applies to other SAP and non-SAP clients which support OAuth.

Special thanks to Nghia Nguyen for the guidance and example on SAP Cloud Plaform Integration.

enjoy it!. http://bit.ly/2gX6EXk #SAP #SAPCloud #AI