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SAP BW/4HANA is a new, next-generation data warehouse product from SAP that, like SAP S/4HANA®, is optimized for the SAP HANA® platform, including inheriting the high performance, simplicity, and agility of SAP HANA. SAP BW/4HANA delivers real-time, enterprise-wide analytics that minimize the movement of data and can connect all the data in an organization into a single, logical view, including new data types and sources.

SAP BW/4HANA Changes Everything

Join us for our next #askSAP Analytics Innovations Community Call on October 26 when we will discuss data warehouse solutions that can meet your current and future business analytics needs in a rapidly changing data landscape.

* SAP BW/4HANA: The Big Data Warehouse for the Digital Enterprise
* Date: Thursday, October 26, 2017
* Time: 8:00am PT | 11:00am ET | 5:00 PT CET
* Duration: 90 minutes
* REGISTER

Agenda

During this live call, you will:

* Hear about the current challenges and strategic trends driving innovations for enterprise data warehousing in the market
* Discover how SAP BW/4HANA integrates structured, transactional data from traditional systems with the massive volumes of social and other customer behavioral data as well as sensor and other machine data from the Internet of Things
* Understand how SAP BW/4HANA fits into the complete landscape of solutions from SAP to enable the digital enterprise with SAP S/4HANA, SAP Leonardo, and SAP Analytics
* Learn the most appropriate path for you to adopt or transition to SAP BW/4HANA for the maximum value to the business with the least amount of disruption

Expert Panel and Speakers

Eric Leicht, enterprise data warehouse (EDW) Architect with JJ Keller, will serve as moderator for the call. In addition, our panel of experts will include:

* Andy Bitterer, Chief Evangelist, Analytics, SAP
* Vamsi Paladugu, Director, Data and Analytics, Katerra
* Glen Leslie, Analytics Architect, SAP
* Marc Hartz, Lead Product Manager, SAP
* Andreas Forster, Predictive Analytics Expert, SAP

Join the Conversation and Bring Your Questions

Have any questions and comments about SAP BW/4HANA and data warehousing? You’ll have the opportunity to engage with our panel of experts with interactive Q&A. But you don’t need to wait until the webcast—send in your questions in advance by commenting in this blog post or via Twitter at #askSAP.

Learn More

* Product information
* Community
* Related Blogs

For more information on  #askSAP Community Calls and past webinars, visit:   www.sap.com/asksap

This article originally appeared on the SAP HANA blog and has been republished with permission.  http://bit.ly/2yq94aS #SAP #SAPCloud #AI

Digital marketing is constantly evolving, helping businesses reach consumers through technology. Since the rise of social media, entrepreneurs and marketers have put their efforts in creating relevant, engaging omnichannel content and have sometimes lost focus of the old-fashioned website. But as we entered the age of Big Data, we will realize how valuable websites are for brands.

Compared to the fast-paced world of social media trends, websites are stable and allow brands to gather and own information about their audience, which can offer helpful insights in the quest for a better ROI. However, attracting visitors is getting more and more difficult as the Internet has become so rich and diverse in options. Here are ten ways to boost your traffic and grow your business:

1. Ensure a Smooth Browsing Experience

Your website is your business card. A polished, professional-looking landing page proves to the customer your attention to detail. Keep things simple and intuitive and don’t spam your visitors with countless pop-ups. Technically optimize page structure and image file sizes to make it load fast.

Check readability on multiple devices, different operating systems, and browsers. Think a customer might search your brand on the laptop but might have to make an order from his tablet or smartphone. Also, consider optimizing the site with a chatbot. This will turn the passive experience of browsing into an active experience of having a conversation.

2. Content Is King

You have some many opportunities nowadays to create diversified, engaging content. Add a blog section to your site and share insights about industry information or your company’s journey to better products and services. Get inspired by your own customer questions, from Q&A forums and social media group topics.

Further on, invite experts and leaders relevant to your field of work to guest blog and return the favor. Moreover, keep in mind that writing is just one of the options to produce content. You can make use of infographics, videos, and podcasts. Webinars are also a great way to attract new visitors and promote your expertise, as long as you advertise them properly.

3. Get People’s Attention

Even if your content shines, if your visits are low you can lose a lot of ranking opportunities. Not to mention the fact that people often tend to click on the generally-approved option. That means having lots of traffic will generate even more traffic, as this study suggests.

If you are struggling to boost the number of visitors on your website fast, you can use a traffic generator like Babylon Traffic. You’ll score better in organic searches and also, you’ll gain new visitors who will label you as an authority website due to your popularity.

4. Make the Most of Your SEO possibilities

As Google’s ranking systems have embraced machine learning, the era of keyword stuffing and ultra-optimized empty content is gone. But SEO is not dead, it has just become more respectful to the user experience.

Optimize on-page by adding internal links to fresh entries and by using keywords in the file names and titles of images, but also in those of video and audio files. Look for long-tail keywords using Google suggest or looking at the related searches of an already discovered keyword. Use them in headlines, subheads, and meta descriptions.

5. Build a Community

Your brand is really growing when your new visitors come back to your website. And in order to make that happen, you need to encourage a sense of community through all your marketing and promotional efforts. Include annual surveys to assess the performance of your business, but also of your communication channels, including the website.

Include reviewing options on your site and have a responsive comments section. Build a solid e-mail list: reward visitors who want to commit to your brand by offering their e-mail address with coupons, free books and studies or free access to a webinar.

As a conclusion, websites can become a powerful tool in supporting marketing campaigns, as they allow marketers and managers to find out information about interested consumers and interact with them. http://bit.ly/2gMWJn2 #SAP #SAPCloud #AI

WALLDORF — SAP SE (NYSE: SAP) today announced advancements to the SAP Vora solution that will simplify deployment on a public cloud and increase flexibility when migrating between cloud, on-premise and hybrid deployment models.

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SAP Vora simplifies deployment on public cloud with the use of Kubernetes

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SAP Vora enables highly scalable computing of Big Data for on-premise and cloud-based data lakes

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SAP Data Network offers business scenarios as a service using SAP Vora

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Additionally, the live customer cloud service on SAP Data Network can now use the distributed computing capabilities SAP Vora offers to efficiently process large data volumes and reveal actionable business insights in near real time

“We are bringing together data transformation and business transformation on the same platform, uniting structured data and computed unstructured data to change the way businesses plan, scale and innovate,” said Greg McStravick, president of SAP Database and Data Management.

As more organizations move Big Data workloads to the cloud for increased flexibility and scalability, the new version of SAP Vora adopts containers to deliver SAP Vora as a container and leverages Kubernetes for simplified deployment and cluster management on public cloud infrastructure offerings. SAP Vora provides customers with the flexibility to choose among cloud, on-premise and hybrid deployment models, and they can migrate between these options easily and with minimal disruption.

SAP Vora is planned to support Azure Data Lake, hosted in Microsoft’s public cloud Azure. SAP Vora can load and distribute data files stored in Amazon S3 (Simple Storage Service). Other key features introduced in this latest release are an enhanced monitoring framework, support for Apache Spark2.x and optimizations for connectivity with the SAP HANA platform.

SAP Data Network Uses SAP Vora to Increase Business Value for Customers

The live customer cloud service on SAP Data Network combines expertise in Big Data, machine learning and analytics to deliver customers an end-to-end portfolio for data monetization as a ready-to-consume cloud service. Any customer implementation of the live customer cloud service, including at the U.S. division of Schindler Elevator Corporation, can benefit from SAP Vora 2.0 as it will be one of the service’s foundational components. For more information on Schindler’s implementation of the live customer cloud service, watch the video.

“We use SAP Vora to realize our accelerator data services that quickly process and curate industry and line-of-business-specific data for reusability in many business scenarios — thus enabling faster time to market for our customers,” said Helen Arnold, president, SAP Data Network. “SAP Vora 2.0 will play a role in further executing on our promise to create new business models and revenue streams for our customers by using one of the greatest assets of our time — data.”

For more information about SAP Data Network, watch this video.

For more information, visit the SAP News Center. Follow SAP on Twitter at @sapBigData and @sapnews.

About SAP

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device — SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

Note to editors:
To preview and download broadcast-standard stock footage and press photos digitally, please visit www.sap.com/photos. On this platform, you can find high resolution material for your media channels. To view video stories on diverse topics, visit www.sap-tv.com. From this site, you can embed videos into your own Web pages, share video via email links, and subscribe to RSS feeds from SAP TV.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Samantha Finnegan, SAP, +1 (415) 377-0475, samantha.finnegan@sap.com, ET
SAP News Center press room; press@sap.com
Elizabeth Somerville, PAN Communications, +1 (415) 544-7231, esomerville@pancomm.com, PT

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