Snapchat Partners With Comscore, Making Third-Party Data Available
This past Monday, on November 5th, 2018, Snap Inc., the parent company of Snapchat and Spectacles, unveiled that they teamed up with Comscore, a measurement company for cross-platform audiences.
This now allows third-party data availability for Snapchat Discover, a feature within the app where users go to view “stories” from multiple media companies, according to Adweek. https://goo.gl/LJ19pb