Can Tech Tools, Incentives and Advice Inspire Health Care Shopping?

#ICYDK: Health care consumerism has mostly failed, but that’s not the end of the story. If employers provide tools and advice that helps their workers to be cost-conscious consumers before they establish a relationship with a health care provider, employees will be more price-sensitive when selecting a doctor, hospital or out-patient clinic. https://goo.gl/oZ5CUq