As companies embrace omnichannel strategies, achieving a 360-degree view of their customers has become increasingly challenging. Customer 360 is a continuous discipline around delivering a reliable view of their customers and relevant attributes so that any employee or system has access to the customer information it needs to manage the customer journey. The discipline is iterative in nature and involves 5 steps as illustrated below. In this article, we will provide a detailed guide regarding one strategy you can use to capture customer information (step 2, outlined in red below):
This stage is hard. Customer data is everywhere — whether it is streaming data sources, structured data files, unstructured documents, emails, weblogs, transaction logs, and social media. To create a customer 360 view, companies are leveraging data lakes that unify data from all customer touchpoints to gain better visibility, eliminate data silos, and capture 360-degree views of their customers. https://goo.gl/mKxkNa #DataIntegration #ML
