Today, for customer journey optimization matters more than ever, especially in the context of e-commerce development and omnichannel retail. An average customer is likely to be at equal ease shopping from a website as from an app. The customer is very likely to hop channels multiple times before a purchase is made. And so, it’s for businesses, of course, to figure out how this process of constant transition during various stages of the customer journey is made seamless. It’s the biggest challenge for businesses to offer instant gratification (especially through personalized experiences) to the customer on all channels.
While most businesses may now be focusing on creating flawless mobile app experiences, there is no escape from the reality that there is still a considerable population worldwide, that uses laptops, if not desktops, along with more than one mobile devices, every day. https://goo.gl/oMnuKV
