APIs are not the latest technological trend, they are the next iteration of the web. In 1998, we were wondering if we should have a website for our business, and in 2018, businesses are realizing they don’t just need to be doing business via their own website and that all their digital assets need to be available for consumption on any platform via any type of application. If there is a product, service, data set, document, or any other digital resource already available via your public website, it should also be available via an API for consumption in any other application beyond just your website and mobile applications.
Having all of your digital assets available as simple web APIs, articulated as part of your overall business strategy and available for integration across internal, partner, and public projects are how you compete across today’s digital landscape. You need all of your products, services, and other digital resources available for use in any known, or potentially unknown application that may come along. If something is available on your website, it should also be available for delivery within a mobile application without much extra work, using simple, security, but self-service web APIs. https://goo.gl/eNiFa2
