When I talk to government agencies, non-profit organizations, or organizations doing internal APIs I regularly receive pushback about the information I share regarding API management, service composition, rate limiting, access tiers, and the other essential ingredients of the business of APIs. People tell me they aren’t selling access to their APIs, they don’t need to be measuring APIs like publicly available commercial APIs do. They don’t need a free, pro, and other tiers of access, and they won’t be invoicing their consumers like the majority of APIs I showcase from the API universe.
This phenomenon is just one of the many negative side effects of venture capital, and Silicon Valley startups driving the conversation around APIs. Most people can’t even see the value exchange that potentially happens at the API management layer, and only see one-way commercial revenue. When in reality API management is all about measuring and developing an awareness of the value exchanged around all of an organization’s digital assets. With charging consumers for access just one the many ways in which value exchange can be measured, quantified, and reporting upon, by invoicing the consumer. There are so many other ways in which value can be exchanged, incentivized, measured, and reported upon, but many people have tuned into a single dominant narrative, and are completely unaware there is more than one way of doing things. https://goo.gl/BJ32pF #DataIntegration #ML
