New web APIs are closing the gap between native and web development. The rise of Progressive Web Apps (PWAs) is a great indicator of that. The typical mobile+web strategy makes less sense now for the great majority of applications. PWAs are a more cost-effective way to engage with your audience when compared to traditional mobile development. It’s hard to beat a single and continuously deliverable codebase with a single set of APIs that run everywhere.
Purchasing Online
A common use-case on mobile apps is for users to purchase items through the app. These items can be physical or virtual like a subscription or a game level-up. On mobile platforms, like iOS for example, there is a monopoly by Apple for the purchase and payment of these virtual items. Though this position has been seen as negative, resulting in high commissions, fees and a lock-in to a single payment provider, on the other hand, it can bring some value. A single user-experience for the purchase of items throughout all apps on the iOS platform that makes it easier for everyone to buy items in-app, which intuitively optimizes revenue generation for developers. https://goo.gl/Hyijx4 #DataIntegration #ML
