One of the most common customer use cases that I encountered while on our Sales Engineering team was the ability for our customer’s application to detect and react to changes in a given endpoint service — such as a when a new contact is added in Hubspot or an invoice is updated in Quickbooks. Then, subsequently retrieving that newly added or updated information from the endpoint — allowing our customer’s application to keep that data in sync.
If you have a SaaS application and need to interact with data contained in external services that your customers are using, you have two choices to react to changes in those external services: https://goo.gl/vUT3mJ #DataIntegration #ML
