It’s been fascinating to see the customer data market evolve. Initially, Google and Facebook were leaders in using customer data to create better products and cloud services. More recently, Amazon, Microsoft, and Google have been in an all-out war to win the cloud platform market, especially through machine learning. Most recently, we are hearing from our customers how their data processing platforms have been simply transformational for their business across every industry, even pizza delivery and insurance quotes. Companies at our customer advisory board talked about delivering hundreds of millions and even more than a billion in increased revenue and improved operational efficiency. This battle for data is occurring at every level of the stack, including cloud platforms, cloud applications, search, and social media, and across every industry.
Why Do This Deal?
Salesforce.com is buying Mulesoft for an impressive $6.5 billion, roughly double what the company was trading at on February 8th. That is a massive premium, so why did Salesforce.com invest so much? https://goo.gl/6u5Nrc #DataIntegration #ML
