#ICYMI: Who OWNS YOUR DATA?
You do…but not the way you think you do. If you are a modern organization leveraging any one of thousands of SaaS applications, in some ways, you actually rent access to your data. Yes, you worked hard for that customer, their team, and their information, but the data now lives behind a login screen. Of course, baked into your monthly fee is access to this data — along with crucial functionality that helps your organization communicate, perform, analyze business operations in a way that is not possible without the SaaS apps you leverage. It’s a way to gain world-class operations at the speed of a credit card that is crucial to the growth of any organization.
In using those table stakes, you make a tradeoff, and you don’t end up owning your data, your applications do. More importantly, when you need to integrate, orchestrate, and bring data together, you can’t access them the same way. The application defines access to data and the format of that data, and no two applications are built the same way. In our experience, this holds especially true for those application’s APIs. https://goo.gl/1GHvW3 #DataIntegration #ML